Curriculum
Generative AI for Marketing Analysts
1 - Introduction
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1 -What is Generative AI – Concepts and Capabilities
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2 -Traditional Marketing Analytics vs. AI-Powered Marketing Analytics
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3 -Benefits of Generative AI for Marketing Analysts
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4 -Overview of GenAI Tools ChatGPT, Jasper, Bard, Claude
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5 -Use Case Landscape Where Marketing Analysts Can Apply GenAI
2 - Prompt Engineering for Marketing Insights
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3 - AI-Driven Consumer Behavior and Segmentation
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4 - Content Strategy and Creative Development
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5 - Predictive Analytics and Market Forecasting
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6 - Personalization and Customer Journey Mapping
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7 - Marketing Dashboards and Report Automation
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Video lesson